Wine in Brazil: a taste for novelty

With a dynamic domestic market of adventurous consumers looking for novelty and quality, Brazilian wine production is naturally boosted. Increased appreciation towards espumante, Brazilian sparkling wine, is noted both at home and abroad.

Renata & Fabien (Oenodia) at Wine South America, sept. 2019

Major producer, few consumers

7% of Brazilian adults enjoy wine almost every day – which means around 1.6 million daily consumers. Despite a low domestic consumption – 330 million litres, amounting to a yearly per-capita of 2 litres, compared to 50L for the French or… 59L for the Portuguese- Brazil is a major wine producer, the 13th in the world. According to the OIV (International Wine Organization), Brazil produced around 400 million litres in 2019.

90% of Brazilian wine production is located in the southern State of Rio Grande do Sul, where the Brazilian Wine Institute Ibravin counts 680 wine producers3.

Sparkling wines making a splash

Enjoying a glass of wine might not be a part of Brazilian culture yet, but recent market trends hint that we are slowly getting there. The number of regular consumers has been on a steady rise, reaching 32 million people in 2019, according to a Wine Intelligence study for Ibravin.

The driving force behind the rise? Rosé wine consumption, which went from a 2,1% market share in 2015 to 5,1 in 2019, and sparkling espumante wine consumption, the latter being lauded for their high quality. On a more global scale, wine consumption is expected to increase in developing economies, such as Brazil, and decrease in developed countries2.

Looking for something new

These statistics reveal the relatively untapped potential of the Brazilian market, where consumers, deemed adventurous, are on the lookout for novelty and quality4. To explore that potential, you might be interested in visiting the Wine South America trade show, happening every year in Bento-Goncalves. You may very well bump into an Oenodia team member there.

Enjoyed the read? Stay in touch for more on LinkedIn.

 

Um abraço,

Renata for the Oenodia team

 

 

1 https://www.clubedosvinhos.com.br/a-trajetoria-do-vinho-no-brasil/

2 https://www.wineintelligence.com/downloads/brazil-landscapes-2019/

https://www.jornaldocomercio.com/_conteudo/especiais/vinhos_e_espumantes_2019/2019/05/683724-panorama-do-vinho-no-brasil.html

https://www.meuvinho.com.br/news/783/mercado-de-vinhos-no-brasil-apresenta-crescimento

3 https://www.ibravin.org.br/admin/arquivos/estatisticas/1564503491.pdf

4 https://www.wine-xt.com/pt-br/blog/2019/12/12/previsoes-mercado-de-vinho-2019-veja-resultados

SITEVI 2019/OENODIA : welcome to the future

Innovation must be a part of OENODIA’s identity : this year, while preparing for the SITEVI – the Montpellier-based, major tradeshow of the wine industry, OENODIA got the itch to renew the way they showcase their Stars® solutions. So as to reflect the high-end, high-tech quality of the technologies provided, the company found the proper media with a holographic display-window and a 4K touchscreen table.

The holographic window displayed Champagne Mumm’s newest acquisition, a comprehensive OENODIA line of process to complete bottling prep (tartaric stabilization + crossflow filtration) in a single pass: a STARS120 unit paired with a 180 m² XF filter. OENODIA got the wow effect they were aiming for, drawing visitors in to have a closer look at the illusion. Innovation went hand-in-hand with tradition –  swing & champagne livened up the usual after-hour party.

Naturally, with Mumm given the spotlight on the stand, a hot topic of discussion was OENODIA’s growing market in the sparkling industry.

Stars®’s recent successes in Germany, California and the UK follow the continuous development in the sparkling industry, already hooked in the Prosecco region of Italy, or the Cava region in Spain.

Stars® technology is indeed ticking many boxes off sparkling producers’ wish list : it is the only method that can stabilize both potassium and calcium tartrate ; it cuts down gushing issues ; it provides a 6 days/-4°C potassium tartrate stability guarantee ; it offers unrivalled reactivity as a continuous process.

 

So, as both the tradeshow season and the year wrap up, let’s raise a glass to past successes and projects ahead !

TecnoEquip & Oenodia reciben sus embajadores españoles en Provence

La convención ibérica se enfocó en las oportunidades de la tecnología STARS® para la estabilización tartárica en España.

 

2019 fue una vendimia complicada y heterogenia en España. Un verano tórrido, incendios al oeste de Madrid, lluvias fuertes en septiembre en varias partes del país… Pero la uva se cosechó, las fermentaciones se acabaron y ahora disfrutamos del trabajo hecho y bien hecho. Y a pesar de los bajos volúmenes, la vendimia resultó igual bastante cualitativa.

Oenodia y su socio español TecnoEquip aprovecharon el final de esta temporada para invitar a los embajadores regionales de la tecnología STARS en su sede en Provence. En la agenda: visita de los talleres, charlas técnicas alrededor de la estabilización tartárica, visita de Château Coussin (una referencia en Provence) y no hace falta comentarlo, ¡catas!

 

Una gran mesa redonda permitió compartir los últimos éxitos en España y en Portugal, pero también en Australia y en los EE.UU. Y efectivamente, más allá de sus 25 años al servicio de las bodegas, STARS está presente en todos los continentes y sobre todos los tipos de vino para garantizar la ausencia de cristales y así asegurar los mercados de exportación. Varias bodegas españolas ya llevan años aprovechando la tecnología, en particular en Cataluña. Varias más están a punto de dar el salto, entre problemáticas asociadas de pH, de calcio, en un contexto de competición internacional siempre más exigente.

De Galicia hasta Andalucía, de Aragón y Rioja hasta la Extremadura, pasando por Castilla-León, la presencia regional es una excelente oportunidad para tener esas soluciones a alcance de la mano. Una nueva herramienta para que nuestras bodegas puedan aprovechar las tecnologías que mejoren su competitividad.

 

Como dice Pere Canals, cofundador y director de TecnoEquip, “el sector vinícola español tiene una realidad diversa, rica y singular. La flexibilidad de la tecnología STARS® abre en consecuencia muchas oportunidades”. ¡Seguimos confiando en que el futuro le dé la razón!

You’ve got the juice: we’ve got the Stars® to make it stable.

Our Stars® technology can stabilize grape juice as well as wine. Let’s zoom in on how one of our US customers gets his juice flowing from the berry to the bottle.

Healthier than sodas and just as refreshing, fruit juices are on the rise. Within the global beverage industry, the fruit juice segment is one of the fastest growing with an expected 6% annual growth rate between 2018 and 2025[1] – and grape juice is not sitting on the sidelines. With a wholesome, natural image and mounting evidence regarding health benefits[2], grape juice consumption is on the rise.

However, despite substantial growth (and an expected + 2% annually until 2023[3]), the grape juice market is tough. Global competition, unpredictable harvest variations and growing expectations from industrial buyers and customers alike mean that each producer is seeking to grow and maintain its competitive edge. For one of our US-based customers, this means developing the high-end segment of NFC (not from concentrate) juice and making sure the product arrives and remains picture-perfect, aka tartrate crystal-free, on the shelves of USA’s biggest retailers.

 

How does the Stars® technology fit in our customer’s grape juice production process? The fresh, ripe grapes are harvested and taken to the production plant. They are then cleaned, sorted and crushed before being pressed. The juice undergoes clarification, after which it is Stars®-stabilized.

What drew our customer to the Stars® technology? Compared to cold stabilization, Stars® is first of all incredibly more reliable – knowing that cold stab hardly allows to reach required stability levels. Moreover, Stars® saves time, energy and money. Notably, the cut in juice loss drastically slashes costs.  Gone as well the costs of the time-eating, energy-greedy, cold-holding step. Last but not least, the Stars® technology’s unrivalled reliability ensures no product return due to tartrate issues – quite an asset in a fiercely competitive market.

[1] https://www.grandviewresearch.com/industry-analysis/fruit-vegetable-juice-market

[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2728694/

[3] https://www.statista.com/outlook/20030500/102/grape-juice/europe

 

A STARS shining in Alentejo

Mid-Feburary, our technical team went to Adega de Borba’s cooperative winery, in the heart of Alentejo, in order to provide the winemaking team with a training for their new equipment: a STARS30 unit for tartaric stabilization. A full week of constructive discussions allowed us to discover a leading winery in a history-rich region.

Alentejo: that Beauty is not Sleeping

Landing in Lisbon, ignoring the coast – thus disregarding the most typical touristic guidebook recommendations – and heading straight to the Spanish border. Welcome in Alentejo, a region covering the biggest part of the southern half of Portugal, east of Lisbon. The cities may seem quiet and the nature untouched, but don’t let that fool you: in Alentejo, slow and steady wins the race. Peaceful streets hide historical treasures, impressive monuments, a cuisine both rustic and on point, and wineries where liquid gems are in the making.

Wines with a personality

Alentejo’s riches can be found raw in its nature: the region produces marble and cork; its soils, made up of schist, granite and limestone are the perfect playing field for winemaking. Across history, royals and noble families took notice and established their holiday quarters in Evora or Vila Viçosa. Nowadays, wine lovers, blue blood or not, can enjoy Alentejo’s brews – and there are many. Red blends give the leading role to trincadeira, aragonez (tempranillo’s Portuguese moniker) and alicante bouschet, the latter being responsible for the reds’ ink-like intensity. Shyraz and cabernet-sauvignon are also given a chance to shine. White wines rely on arinto, roupeiro, and antao vaz’ head-turning aroma. About a million hectolitres are produced on the 22 000 hectares of the DO Alentejo – three quarters of it being red wines. Adega de Borba, with a 120 000hl production, is a key player in the region, in size as much as in name.

Adega de Borba : a pioneering tradition

Though it was encouraged by public policies, founding the cooperative winery in 1955 was a risky bet: winemaking was then carrying very little weight Alentejo’s grain-based economy. The bet was a winning one: today, Adega de Borba brings together 300 members over 2000 hectares, and employs 62 people. Of course, terroir and grape quality are at the root of success, but much more was needed to turn an asset into an achievement: a taste for innovation and constant improvement and a smart use of modern know-hows and technologies have been in Adega de Borba’s DNA for over fifty years. First, the winery looks much younger than it really is: careful maintenance and hygiene can work wonders, together with very modern, high-end equipment, among which a crossflow filter and an FT-IR analyser. The winery’s quality system could make some large industrial groups jealous. Adega de Borba is involved is many research projects. A new site for production and storage has been bought recently. A quest for efficiency, respect for the environment and the search of ease of use are guiding principles for the team, both in the day to day grind and in bigger decisions and investments. It was thus only natural for Adega de Borba to switch to membrane-based tartaric stabilization.

 STARS30: energy savings and ease of use

Acquiring a STARS30 unit will allow Borba’s team to break free from cold stabilization and its shortcomings (notably energy consumption and heavy work for the cellar hands).

The winery also expects increased reliability, flexibility and a protected wine quality – with much less oxygen dissolution than with cold stabilization. Adega de Borba uses cutting edge technologies to give its terroir the spotlight, and the result is worth it: warm, supple and full reds, fragrant and fresh whites, with an unbeatable value for your money.

Nós recomendamos. Bem-vindos ao Alentejo!

With TecnoEquip on Enomaq 2019: a week-long immersion in the Spanish market

At the beginning of March, our sales team headed to Zaragoza for the Enomaq fair, the key show for vineyard and winery equipment in the whole Iberic peninsula.

On a booth with our Spanish partners, TecnoEquip and Gemstab Servicios Vinícolas, we were able to share information and develop contacts old and new in a pleasant atmosphere, between cava and tapas. At the end of the show, we had to bid farewell to the STARS30 unit that had been exhibited on the stand – it was leaving for Portugal to settle down at a new client’s. 2019 is off to a vigorous start for Oenodia and our partners in the peninsula.

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